An SEO recovery reversed a traffic drop and rebuilt a law firm's organic pipeline.
Overview
Summit Legal is a legal services company based in Calgary, Alberta, Canada. In 2024 we partnered with them on technical seo, content, pr.
The challenge
Summit Legal lost half its organic traffic after an algorithm update and a botched site change.
Our approach
We diagnosed thin content and technical regressions, rebuilt authoritative practice-area pages, and earned quality links to restore trust.
The results
Organic traffic recovered and then exceeded its previous peak, with consultations from search reaching an all-time high.
- +118% — Vs. pre-drop
- Recovered — In 5 months
- +72% — Consultations
Frequently asked questions
Can traffic recover after an algorithm update?
Yes. Fixing the underlying quality and technical issues, as we did for Summit Legal, can recover and exceed prior traffic.
What caused the original drop?
A combination of thin practice-area content and technical regressions from an earlier site change.
Services delivered: Technical SEO, Content, PR. Location: Calgary, Alberta, Canada.