A sharper brand helped a data consultancy stand out and command premium fees.
Overview
Fathom Analytics Group is a data consultancy company based in Singapore. In 2024 we partnered with them on brand strategy, identity, web.
The challenge
Fathom's generic brand made it look like every other analytics shop and invited price-based comparisons.
Our approach
We defined a distinctive point of view, built an identity to match, and restructured the site around the outcomes clients buy.
The results
The consultancy now attracts better-fit clients and defends premium pricing with a clear, differentiated brand.
- +55% — Avg deal value
- +2x — Proposal win rate
- 1 — Clear POV
Frequently asked questions
How does branding support premium pricing?
A distinct point of view shifts the conversation from price to value, helping the firm defend higher fees.
What changed on the website?
It was restructured around client outcomes and proof rather than a generic list of services.
Services delivered: Brand Strategy, Identity, Web. Location: Singapore.