A warm brand and WooCommerce store helped a baby-goods maker sell direct across Europe.
Overview
Willow Baby is a baby & kids company based in Dublin, Ireland. In 2024 we partnered with them on brand, woocommerce, email.
The challenge
Willow Baby sold only through marketplaces, with no brand recognition and no customer relationship.
Our approach
We built a friendly brand, a multi-currency WooCommerce store, and lifecycle email flows tied to the baby's stage.
The results
Direct sales and repeat purchases climbed as customers moved off marketplaces to buy from the brand directly.
- +147% — Direct revenue
- 34% — Repeat rate
- 6 — EU markets
Frequently asked questions
Does the store support multiple currencies?
Yes. It sells across several European markets with local currency and tax handling built in.
What are lifecycle email flows?
Automated emails timed to the customer's stage, encouraging relevant repeat purchases as a baby grows.
Services delivered: Brand, WooCommerce, Email. Location: Dublin, Ireland.