A technical SEO and content program grew a logistics SaaS from niche to category-leading search visibility.
Overview
FreightPine is a logistics saas company based in Austin, Texas, USA. In 2024 we partnered with them on technical seo, content strategy, cro.
The challenge
FreightPine ranked for its brand name and little else. A thin blog and slow, un-indexed pages capped inbound demand.
Our approach
We fixed crawl and Core Web Vitals issues, built topic clusters around shipper pain points, and connected content to product-led signups.
The results
Non-brand organic sessions multiplied and became the company's leading source of qualified trials within a year.
- +312% — Organic traffic
- #1–3 — For 140 keywords
- +58% — Organic trials
Frequently asked questions
How long before SEO results appeared?
Early ranking gains showed within three months; the compounding traffic growth built over the following nine.
What made the biggest difference?
Fixing technical indexing issues first, then publishing genuinely useful topic-cluster content mapped to buyer intent.
Services delivered: Technical SEO, Content Strategy, CRO. Location: Austin, Texas, USA.