A content engine turned a home-and-garden retailer's blog into a major sales channel.
Overview
Verdant Home Co. is a home & garden company based in Bristol, United Kingdom. In 2024 we partnered with them on content strategy, seo, cro.
The challenge
Verdant's blog attracted readers who never bought, disconnected from the products they browsed.
Our approach
We built buyer-intent content clusters, linked guides to relevant products, and optimized the paths from reading to purchase.
The results
The blog became a leading revenue source as readers moved smoothly from advice to checkout.
- +280% — Content revenue
- +92% — Organic sessions
- +24% — Assisted conversions
Frequently asked questions
How does a blog drive sales?
By targeting buyer intent and linking guides to the exact products they discuss, turning readers into shoppers.
What are content clusters?
Groups of related articles around a topic that build authority and capture the full range of buyer searches.
Services delivered: Content Strategy, SEO, CRO. Location: Bristol, United Kingdom.