A DTC fashion brand launched on Shopify Plus with a story-led store that scaled profitably.
Overview
Terra & Thread is a sustainable fashion company based in Toronto, Ontario, Canada. In 2024 we partnered with them on brand, shopify plus, growth.
The challenge
Terra & Thread had a strong ethical product but no direct channel, relying entirely on wholesale with thin margins.
Our approach
We built a narrative-driven Shopify Plus store, a transparent supply-chain page, and a subscription-ready product architecture, then set up analytics for paid scaling.
The results
The DTC channel became profitable quickly and now represents a growing share of revenue at far healthier margins than wholesale.
- 3.8x — Return on ad spend
- 42% — DTC revenue share
- +$1.2M — First-year DTC
Frequently asked questions
Why Shopify Plus rather than standard Shopify?
Plus gave the headroom for custom checkout, scripting and the traffic spikes expected during launch campaigns.
How was the store optimized for sustainability messaging?
A transparent supply-chain section and product-level impact data were built in, backed by structured content editors can maintain.
Services delivered: Brand, Shopify Plus, Growth. Location: Toronto, Ontario, Canada.