A full rebrand gave a healthtech startup the credibility it needed heading into a Series B raise.
Overview
Lumen Health is a healthtech company based in Boston, Massachusetts, USA. In 2023 we partnered with them on brand strategy, identity, messaging.
The challenge
Lumen had outgrown its student-project identity. Investors and hospital buyers found the brand hard to trust next to established competitors.
Our approach
We ran positioning workshops, built a clinical-but-human identity system, and rewrote the messaging around measurable patient outcomes rather than features.
The results
The refreshed brand supported a successful raise and shortened enterprise sales cycles as buyers grasped the value faster.
- $24M — Series B raised
- -30% — Sales cycle
- 3x — Demo requests
Frequently asked questions
What did the rebrand include?
Positioning, a new name treatment and identity system, messaging framework, pitch collateral and a website refresh.
How does branding affect fundraising?
A credible, consistent brand reduces perceived risk, helping investors and enterprise buyers trust an early-stage company more quickly.
Services delivered: Brand Strategy, Identity, Messaging. Location: Boston, Massachusetts, USA.