A cohesive brand and packaging system helped a roaster expand into retail shelves.
Overview
Copperline Coffee Roasters is a food & beverage company based in Kansas City, Missouri, USA. In 2023 we partnered with them on identity, packaging, web.
The challenge
Copperline's inconsistent packaging didn't hold up on retail shelves as it moved beyond its cafe.
Our approach
We designed a flexible identity and packaging system that scales across origins and grades, plus a wholesale-ready website.
The results
The brand now stands out at shelf and the roaster has landed placements in regional grocery chains.
- +3 — Retail chains
- 1 — Scalable system
- +52% — Wholesale enquiries
Frequently asked questions
What made the packaging retail-ready?
A flexible system that stays recognizable across many origins and grades while standing out on a crowded shelf.
Did the cafe brand change too?
The refresh unified the cafe and retail presence under one cohesive identity.
Services delivered: Identity, Packaging, Web. Location: Kansas City, Missouri, USA.