A rebuilt WooCommerce checkout cut cart abandonment and lifted mobile conversion for an outdoor retailer.
Overview
Northwind Outfitters is a outdoor retail company based in Portland, Oregon, USA. In 2024 we partnered with them on strategy, ux design, woocommerce development.
The challenge
Northwind's legacy checkout took six steps and lost most mobile shoppers before payment. Abandonment sat above 78% and support tickets about failed orders were rising.
Our approach
We re-architected the flow into a single responsive page, added express wallets, and instrumented every field with analytics. Guest checkout and inline validation removed the biggest friction points.
The results
Within one quarter mobile conversion nearly doubled and abandonment fell sharply, while checkout-related support tickets dropped by more than half.
- +94% — Mobile conversion
- -41% — Cart abandonment
- 2.1x — Revenue per session
Frequently asked questions
How long did the checkout rebuild take?
The full rebuild ran about ten weeks from discovery to launch, including a two-week A/B validation period.
Did the new checkout work with their existing WooCommerce setup?
Yes. We rebuilt on the same WooCommerce store and kept all existing payment gateways and order data intact.
Services delivered: Strategy, UX Design, WooCommerce Development. Location: Portland, Oregon, USA.