A new reservations-focused website helped a Charleston restaurant group fill more tables direct.
Overview
Harbor & Vine is a hospitality company based in Charleston, South Carolina, USA. In 2024 we partnered with them on brand, ux design, web development.
The challenge
Harbor & Vine relied on third-party booking apps that charged per cover and hid customer data. Their old site was slow and didn't rank for local searches.
Our approach
We designed a fast, photography-led site with direct reservations, structured local SEO, and menus that update from a single dashboard across all four venues.
The results
Direct bookings grew steadily and the group cut third-party commission fees while climbing to the top of local search for its neighborhoods.
- +63% — Direct reservations
- -$38k — Annual booking fees
- 1.4s — Largest paint
Frequently asked questions
Can staff update menus without a developer?
Yes. Menus, hours and events are edited from a simple dashboard and sync across every location page instantly.
How did direct bookings increase?
Faster pages, clear reservation calls-to-action and strong local SEO moved traffic away from paid third-party apps to the venue's own site.
Services delivered: Brand, UX Design, Web Development. Location: Charleston, South Carolina, USA.