A confident identity and editorial platform helped a VC firm attract stronger founders.
Overview
Cobalt Ventures is a venture capital company based in London, United Kingdom. In 2023 we partnered with them on brand strategy, identity, editorial.
The challenge
Cobalt competed for deal flow against better-known funds and lacked a distinctive voice founders remembered.
Our approach
We built a bold identity, a founder-first messaging platform, and an editorial site publishing the partners' thinking to build inbound reputation.
The results
The firm became a recognizable voice in its sector and now sees more inbound founder introductions.
- +83% — Inbound deals
- 45k — Monthly readers
- 12 — Portfolio hires
Frequently asked questions
Why does a VC firm need a brand?
Strong brands attract better founders and co-investors; in a crowded market, distinctiveness and trust drive deal flow.
What was the editorial platform for?
Publishing the partners' perspectives builds reputation and inbound interest from founders who share the firm's thinking.
Services delivered: Brand Strategy, Identity, Editorial. Location: London, United Kingdom.