An integrated search and CRO program grew a specialty coffee brand's subscriptions.
Overview
Kettle & Fern is a specialty coffee company based in Brooklyn, New York, USA. In 2024 we partnered with them on seo, paid media, cro.
The challenge
Kettle & Fern spent on ads with little tracking and a subscription page that converted poorly.
Our approach
We rebuilt the subscription funnel, aligned paid and organic around the same intent, and ran a structured testing program.
The results
Subscriber growth accelerated while blended acquisition cost fell, making the channel profitable to scale.
- +2.6x — Subscribers
- -34% — Acquisition cost
- +19% — Funnel conversion
Frequently asked questions
How do paid and organic work together?
Coordinating them around the same buyer intent reduces wasted spend and lets organic defend the terms paid proves out.
What is CRO?
Conversion rate optimization is the structured testing of a funnel to turn more of the existing traffic into customers.
Services delivered: SEO, Paid Media, CRO. Location: Brooklyn, New York, USA.