A careful migration moved a home-goods retailer to modern WordPress with no traffic loss.
Overview
Grove & Co. is a home goods company based in Melbourne, Australia. In 2024 we partnered with them on migration, web development, performance.
The challenge
Grove & Co. ran on an unsupported CMS with mounting security risk and no path to modern features.
Our approach
We migrated content and URLs to a modern WordPress build with a full redirect map, preserving rankings while unlocking new templates.
The results
The site launched with rankings intact, faster pages, and a maintainable foundation the team can extend.
- 0% — Ranking loss
- -62% — Load time
- 100% — URLs preserved
Frequently asked questions
Will a migration hurt SEO?
Not with a complete redirect map and careful URL preservation, which is how we protected Grove & Co.'s rankings.
Why migrate to WordPress?
It gave the team a secure, well-supported platform with the flexibility to add features without rebuilding again.
Services delivered: Migration, Web Development, Performance. Location: Melbourne, Australia.