A restrained identity and portfolio site helped an architecture firm win larger commissions.
Overview
Meridian Architects is a architecture company based in Chicago, Illinois, USA. In 2023 we partnered with them on identity, art direction, web design.
The challenge
Meridian's work was award-worthy but its dated brand and cluttered site undersold it to prospective clients.
Our approach
We created a quiet, typography-led identity and a portfolio site that lets the photography lead, with case studies structured around outcomes.
The results
Inbound enquiries improved in quality and the firm began winning larger commercial commissions it had previously been overlooked for.
- +70% — Qualified enquiries
- 2x — Avg project size
- 9 — Award submissions
Frequently asked questions
What was the focus of the rebrand?
A calm, confident identity that puts the architecture first, paired with a portfolio built to communicate outcomes.
Did the firm's logo change?
Yes, we introduced a refined wordmark and a full typographic and layout system across print and web.
Services delivered: Identity, Art Direction, Web Design. Location: Chicago, Illinois, USA.