A local SEO program brought a multi-location dental group to the top of map results across a metro area.
Overview
Bluepeak Dental Group is a healthcare company based in Phoenix, Arizona, USA. In 2024 we partnered with them on local seo, content, web development.
The challenge
Bluepeak's eleven clinics competed with each other in search and none ranked consistently in the local map pack.
Our approach
We restructured location pages, cleaned up citations and profiles, and built locally relevant content for each neighborhood the clinics serve.
The results
Every location climbed into the local map results, driving a steady rise in booked appointments from organic search.
- 11/11 — Clinics in map pack
- +126% — Organic bookings
- +4.4k — Monthly calls
Frequently asked questions
How is local SEO different from regular SEO?
Local SEO targets map and 'near me' results using location pages, business profiles and local signals, not just national keywords.
Can multiple clinic locations rank without competing?
Yes. Distinct, genuinely local pages for each clinic let them rank for their own areas rather than cannibalizing each other.
Services delivered: Local SEO, Content, Web Development. Location: Phoenix, Arizona, USA.