A considered Shopify store helped a ceramics studio sell limited drops that sell out fast.
Overview
Cedar & Salt Ceramics is a craft & homeware company based in Asheville, North Carolina, USA. In 2023 we partnered with them on brand, shopify, photography direction.
The challenge
Cedar & Salt's handmade drops sold out chaotically over social media with no waitlist or fair queue.
Our approach
We built a Shopify store with scheduled drops, a waitlist, and back-in-stock alerts, plus art direction for consistent product imagery.
The results
Drops now sell out predictably, the waitlist compounds demand, and the studio captures customer emails it never had before.
- 100% — Drops sell out
- 8,400 — Waitlist size
- +2.3x — Email list
Frequently asked questions
How do scheduled drops work?
Products release at set times to a waitlist, creating a fair queue and predictable, concentrated demand.
Did the studio keep its handmade feel online?
Yes. Consistent art direction and storytelling preserved the craft feel while adding e-commerce structure.
Services delivered: Brand, Shopify, Photography Direction. Location: Asheville, North Carolina, USA.